The following content is translated from Chinese source by machine translation without post-editing.
From April 13 to 16, MODEX Show, North America’s most influential exhibition focused on material handling and logistics, kicked off as scheduled in Atlanta, USA.
PANGQI Technology is a comprehensive solution provider that independently builds digital infrastructure based on industry-specific lightweight AI models, delivering all-in-one solutions integrating software, hardware, AI Agents and RaaS services.
TalkingChina Shenzhen Branch provided professional on-site exhibition interpretation services for Chinese exhibitor PANGQI Technology throughout the event.
On-site exhibition interpretation is generally regarded as a relatively easy category of interpretation services. However, the difficulty rises sharply if all the following requirements need to be met simultaneously:
- · Only local interpreters based in Atlanta are required, with no consideration for interpreters traveling from nearby areas, and the budget is fixed;
- · Interpreters must possess outstanding bilingual communication skills and solid on-site exhibition interpretation experience;
- · The interpreters must be fully available for the full three and a half days from April 13 to 16.
By means of interpreter recommendation and active recruitment, TalkingChina successively presented five candidate interpreters to the client. Further communication and screening were conducted via tripartite video conferences, and finally two qualified interpreters were confirmed.
During project implementation, TalkingChina delivered reference materials to the interpreters one to two weeks in advance. We also facilitated quick communication between interpreters and the client via WeChat groups to handle matters including exhibition badge application and daily on-site attendance schedule coordination.
While going through relevant materials, the attentive interpreters suggested the client localize measurement units involved in Q&A sessions and product introductions to conform to standard American measuring units.
After the exhibition concluded, TalkingChina received positive feedback from the client for its professionalism and reliability.
Against the backdrop of booming AI applications, many people think “a translation device is enough for everything”, “in-house staff with decent English can handle it”, or “the cheaper the exhibition interpreter, the better, as long as they can speak English”. So why do enterprises still need professional translation services?
From another perspective, translation devices can only serve as aids. When traveling across oceans to attend overseas exhibitions, the core lies in face-to-face interpersonal communication. Even if in-house employees are proficient in English, they can hardly take care of booth reception work throughout the whole event. Professional interpreters act like internal team members, who can proactively build a favorable brand impression among overseas clients.
Looking back at this project, though it was merely regular exhibition interpretation, it fully demonstrates TalkingChina’s capabilities in interpreter resource recruitment & management as well as client communication and service delivery, with core commitment to delivering tangible value to clients. As Chinese enterprises accelerate their pace of going global, there is a growing demand for overseas business negotiations and summit events hosted in target markets. TalkingChina offers diversified outbound interpretation solutions and maintains a stable pool of local experienced interpreters in numerous regions worldwide.
Therefore, whether it involves document translation covering over 80 languages or various cross-border interpretation services including AI simultaneous interpretation, TalkingChina keeps strengthening its multilingual service strength. Adopting flexible and efficient service modes, we fully meet clients’ all-round demands and empower more Chinese enterprises to expand globally.
Post time: May-20-2026