The following content is translated from Chinese source by machine translation without post-editing.
On June 25, 2025, the Nanjing West Road commercial district in Jing’an, Shanghai welcomed a charming “giant ship” – the world’s largest exhibition installation of Louis Vuitton, “The Louis”. This “giant ship” with a height of over 30 meters officially debuted at the intersection of Shimen Road and Wujiang Road. Its unique design and integration of “first exhibition, first store, first show” functions have quickly made it a new landmark in Shanghai, attracting many citizens and tourists to stop and check in.
It is understood that the design inspiration for this “giant ship” comes from the legendary history of Louis Vuitton in the 19th century, which created hard boxes for transoceanic journeys, and also represents Shanghai’s port culture as the “gateway to the East”. The hull and bow are decorated with metal Monogram patterns, showcasing elegance; The stacked top structure resembles a classic hard box, showcasing the essence of the LV brand. The total area of “The Louis” giant ship is 1600 square meters, with three levels of composite experience space, integrating exhibitions, cultural and creative industries, and catering. Starting from June 28th, it will accept public appointments for visits.
In Jing’an District, more than 100 high-level debut and exhibition events have been held since last year, with the world’s three major luxury conglomerates and over 90% of global luxury brands all stationed in the Nanjing West Road commercial district. The launch of Louis Vuitton’s “giant ship” is not only a grand ambition of the brand, but also a declaration from Shanghai to the world, demonstrating the confidence and determination of foreign-invested enterprises in Shanghai to join hands with Shanghai and forge ahead together in the face of many uncertainties in the world economy.
TalkingChina is a long-term partner of Louis Vuitton. Since 2015, TalkingChina has served as a framework agreement translation service provider, providing Louis Vuitton with translation services such as product translation, press release, copywriting, website content optimization, and interpretation services such as consecutive interpretation, simultaneous interpreting, and escort translation in Chinese, English, and French. As of now, TalkingChina has completed nearly 30 million words of translation and more than 100 interpreting tasks, helping Louis Vuitton promote its brand and cultural integration in the Chinese market.
TalkingChina is able to provide high-quality translation services for Louis Vuitton, thanks to its professional strength and rich experience in the field of luxury translation. As a senior translation company in the fashion and luxury goods industry, TalkingChina has collaborated with three major luxury goods groups over the years, including but not limited to LVMH Group’s Louis Vuitton, Dior, Guerlain, Givenchy, Fendi and many other brands, Kering Group’s Gucci, Boucheron, Bottega Veneta, and Richemont Group’s Vacheron Constantin, Jaeger-LeCoultre, International Watch Company, Piaget.
Enterprises going global, TalkingChina peers, Go Global, Be Global. TalkingChina also looks forward to becoming an important partner for more internationally renowned brands in the Chinese market, helping brands achieve a win-win situation of cross-cultural communication and market expansion.
Post time: Jul-30-2025