The following content is translated from Chinese source by machine translation without post-editing.
On June 6th, the Shanghai International MCN Conference - "AI Empowerment and Localized Innovation, New Opportunities for Going Global" sub forum was grandly held at the Shanghai International Procurement Exhibition Center. This forum focuses on cutting-edge topics such as Chinese brand globalization practices, localization strategies, and the application of AI technology in the field of going global, attracting numerous industry elites and business representatives to participate. Ms. Su Yang, General Manager of TalkingChina, was invited to attend and actively explore how to help Chinese enterprises go global through professional translation services.
Against the backdrop of accelerating global economic restructuring, Chinese brands are making a deep leap from "going out" to "going in". Currently, brand competition has entered a deep water zone, and external factors such as US tariff policies have brought challenges while also giving rise to new opportunities. AI empowerment and localized innovation have become the core engines for Chinese brands to break through global competition.
At the beginning of the forum, Megan, the Business Management Director of Xiyin Platform, provided a detailed introduction to SHEIN's global layout and new opportunities, providing new ideas for cross-border e-commerce practitioners. Zhang Peng, Vice President of Zhendao Group, deeply analyzed the application value of "AI intelligent agents" in market insights, customer insights, strategy design and other scenarios, and pointed out that the differentiated layout of AI technology in different fields needs to be implemented in combination with industry characteristics.
As a professional brand in the field of language services, TalkingChina is well aware of the language barriers and cultural differences challenges faced by overseas enterprises in the process of globalization. Ms. Su had in-depth exchanges with numerous industry leaders at the forum, actively paying attention to the innovative application of AI technology in the field of going global and the practical results of localization strategies.
The mission of TalkingChina is to help solve the problem of multilingual internationalization in enterprises going global - "Go global, be global"! By participating in this forum, TalkingChina has further understood the pain points of overseas enterprises, provided more accurate direction for TalkingChina in serving overseas enterprises, and deepened its understanding of the application value of AI assisted translation in the field of overseas.
Post time: Jun-12-2025