The following content is translated from Chinese source by machine translation without post-editing.
On June 14th, the Shanghai Taiwan Brand New Consumption Summit Forum was grandly held at Alibaba's Xuhui Binjiang Xinghai Hall. Under the guidance of multiple departments such as the Shanghai Municipal Commission of Commerce, this forum is jointly organized by the Shanghai Online Shopping Association and the Shanghai Taiwan Compatriot Investment Enterprise Association. Its aim is to promote in-depth exchanges and cooperation between Taiwanese enterprise brands and Shanghai's new consumer brands, and jointly explore new paths for brand innovation, brand going global, and global marketing. Ms. Su Yang, General Manager of TalkingChina, was invited to participate in this forum.
At the forum, many celebrities gathered and representatives of well-known brands shared their innovative practices and experiences. In his opening speech, Changsha Hailin from the Shanghai Public Relations Association shared three feelings about the development of Taiwanese businesses and put forward three suggestions, including building a cross-strait community. In the guest sharing session, representatives from Crown Group, Shiyin Group, Yuanzu Food and other enterprises gave in-depth explanations on topics such as the omnichannel transformation of traditional brands, scientific research and innovation of emerging brands, and the combination of festival culture and new consumption. In addition, companies such as Qiaoshan Health Technology, Huifu Tianxia, and Taotian Group have also explored the integration of technological innovation and brand development from different perspectives.
During the forum, the TOP50 list of new online consumer brands was also released, many of which participated in the West Coast New Product Festival held at the same time. The purpose of TalkingChina's participation in this event is to gain a deeper understanding of the development trends and needs of new consumer brands through industry exchanges, in order to provide more accurate and high-quality translation services for various enterprises.
Against the backdrop of profound changes in the global economic landscape, innovation and transformation of new and old brands have become the focus of the industry. As a professional brand in the field of language services, TalkingChina has been closely monitoring market trends and industry trends. Through participating in this forum, TalkingChina had in-depth exchanges with numerous representatives of enterprises, further understanding the development trend of the new consumer industry and the needs of enterprises in brand going global and comprehensive marketing. This will help TalkingChina provide multilingual translation solutions that better meet market demand when serving enterprises, helping them better communicate brand value in the global market and promote the internationalization of the brand.
In the future, TalkingChina will continue to rely on its professional strength and rich experience to provide high-quality translation services to more enterprises, help them seize opportunities in the new consumer wave, and enhance the international influence of the brand. Enterprises go global, TalkingChina travels together, Go Global,Be Global.
Post time: Jun-23-2025